UP THE VOTE
We translated the actions of the platform into IRL ones to make change.
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After launch, our billboards began appearing on multiple subreddits.



Unsurprisingly, redditors had quite a bit to say.




To reach an even wider audience, we followed up with social and display.







And on National Voter Registration Day, we hosted a series of AMAs about how to participate in this election.




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Creative Director: Kevin Koller
Assoc. Creative Director: Jocelyn McCanles
Sr. Art Director: Brian Vandeputte
Sr. Copywriter: Scott Steele
Art Director: Ben Muckensturm
Producer: Anya Wilson
Assoc. Strategy Director: Kaitlyn Frysztak
Brand Manager: Parry Rominger
Agency: R/GA San Francisco




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© Copyright 2020