FITBIT → Fit For Food
Fitbit wanted to inspire people to be more active in the new year. In response,
we created FitforFood, an initiative that turned fitness into an engine for charitable giving. Its premise was simple: for every calorie burned, Fitbit would donate one calorie of food to America’s hungry.Made with Rob Calabro, Jeff Lam, Graham Lewis, Jen Bernard, Aaron McGuire, Abby Young, and other hard-working denizens at Argonaut Inc.