YOUTUBE → ReMake the Runway
Every year, 92M tons of textile waste is produced, and the average US consumer discards roughly 82lbs of clothing. Instead of buying into the latest fashion trends, we wanted to encourage people to go shopping in their own closets, and breathe new life into their old clothes. We partnered with YouTube creators to launch an upcycled fashion collection on YouTube Shorts, which debuted during NYC Fashion Week.
The YouTube creators designed their own upcycled fashion collection, and debuted it on the Youtube Shorts platform.
Made with Scott Steele, Kevin Koller, Zoë Lyle, Laura Zalewski, Ross Wolinsky, Aishika Sen, Jameson Thornock, Diego Morales, and our friends at Youtube.