BRIAN VANDEPUTTE
Multi-disciplinary and media-agnostic creative problem-solver who thinks you’re great.SF MOTORS → Brand Design
In a crowded and globalizing EV market, SF Motors’ original logo lacked the modernity, recognition, and emotional resonance needed to stand out and connect with new audiences. The brand needed a refreshed logo that was iconic and signaled progress and future-forward design to an international audience.Some visual inspiration pulled during the research phase.
Made with Chean Wei Law and Felipe Mahalem at R/GA San Francisco.