SF MOTORS → Brand Design

In a crowded and globalizing EV market, SF Motors’ original logo lacked the modernity, recognition, and emotional resonance needed to stand out and connect with new audiences. The brand needed a refreshed logo that was iconic and signaled progress and future-forward design to an international audience.





Some visual inspiration pulled during the research phase.













Made with Chean Wei Law and Felipe Mahalem at R/GA San Francisco.

Previous / Next