BRIAN VANDEPUTTE

Multi-disciplinary and media-agnostic creative problem-solver who thinks you’re great.


PROJECTS
       Reddit
      Google
      Nike
      SF Motors
      Youtube     
      Electronic Arts       
      Airbnb
      Fitbit
      Hershey

OBJECTS
       Chicken Fingers
      Rest in Peace
      Pleasure Pencil
      Behind Bars
      Baby’s First

Information
Accolades
Exhibitions

GOOGLE → The Most Searched Songwriter



2023 was Taylor Swift’s year. She launched a record breaking tour, was named Time’s Person of the Year, and was crowned the Most Searched Songwriter in Google history. 

To honor this historic achievement, we ignited a fandom obsessed with cryptic puzzles and easter eggs, with the mother of all Swiftie treasure hunts hidden inside a special Google Doodle.


On Google’s 25th Anniversary, a special Google Doodle led users to The Most Searched Playground—an interactive scavenger hunt where people could seek and find 25 of the most searched things… and most specifically, discover a hidden Taylor Swift-centric treasure hunt. 






The 25 most searched icons spanned multiple categories and topics—from music, to sports, to pop culture.



Hidden within the playground were 10 easter eggs, each representing Taylor’s 10 different eras. Finding all 10 easter eggs earned you a letter.



However, upon solving Taylor’s Hidden Treasure Hunt, each Swiftie would get a different letter. This made the game more challenging, and incentivized them to work together and decipher the hidden message these letters spelled out.

When unscrambled, the letters spelled out a URL.



The URL led Swifties to a secret website, which required a password to enter.


Inside Google’s annual ‘Year in Search’ film, we hid a barely noticeable constellation, which only the most perceptive Swifties would recognize.


The constellation is Sagittarius, which is Taylor’s star sign. Entering that as the password unlocked the website.


The hidden website contained a treasure trove of never-before-seen, most searched moments from Taylor’s 10 eras. 


At the top of the website, we included a mini-film (Taylor’s version) of the most searched moments throughout her life and career.
Made with Annalie Juan, John Dwight, Ryan Coopersmith, Charles Muzard, Kelsey O'Callaghan, KK Walker, Chuck Carlson, Eli Block, and other hard-working folks at Google Brand Studio.

GOOGLE ARTS & CULTURE → Ballroom in Focus

As part of the broader Ballroom in Focus campaign, my team and I, together with photographer Texas Isaiah, partnered with Destination Tomorrow, a New York City-based, LGBTQI+ non-profit, to profile the next generation of transgender, Ballroom icons.

In a social series captured on the Pixel 8, we asked these rising artists how they found a safe, creative haven in the Ballroom community and what trans joy means to them.




Made with Annalie Juan, Chris Bradford, Ozodi Onyeabor, Gang Buron-Yi, Peter Johnson, Amaré Symone, and other talented folks at Google Brand Studio.
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