BRIAN VANDEPUTTE

Multi-disciplinary and media-agnostic creative problem-solver who thinks you’re great.

PROJECTS
Reddit
Google
Nike
SF Motors
Youtube
Electronic Arts
Airbnb
Fitbit
Hershey

OBJECTS
Chicken Fingers
Daily Bread
Pleasure Pencil
Rest in Peace
Behind Bars
Baby’s First

Information
Accolades
Exhibitions

At Google, I focused almost exclusively on social-first campaigns designed to resonante with how people consume content today.

GOOGLE → The Most Searched Songwriter

2023 was Taylor Swift’s year. She launched a record breaking tour, was named Time’s Person of the Year, and was crowned the Most Searched Songwriter in Google history.

To honor this historic achievement, we ignited a fandom obsessed with cryptic puzzles and easter eggs, with the mother of all Swiftie treasure hunts hidden inside a special Google Doodle.

On Google’s 25th Anniversary, a special Google Doodle led users to The Most Searched Playground—an interactive scavenger hunt where people could seek and find 25 of the most searched things… and most specifically, discover a hidden Taylor Swift-centric treasure hunt.

The 25 most searched icons spanned multiple categories and topics—from music, to sports, to pop culture.

Hidden within the playground were 10 easter eggs, each representing Taylor’s 10 different eras. Finding all 10 easter eggs earned you a letter.

However, upon solving Taylor’s Hidden Treasure Hunt, each Swiftie would get a different letter. This made the game more challenging, and incentivized them to work together and decipher the hidden message these letters spelled out.

When unscrambled, the letters spelled out a URL.

The URL led Swifties to a secret website, which required a password to enter.

Inside Google’s annual ‘Year in Search’ film, we hid a barely noticeable constellation, which only the most perceptive Swifties would recognize.

The constellation is Sagittarius, which is Taylor’s star sign. Entering that as the password unlocked the website.

The hidden website contained a treasure trove of never-before-seen, most searched moments from Taylor’s 10 eras.

At the top of the website, we included a mini-film (Taylor’s version) of the most searched moments throughout her life and career.
Made with Annalie Juan, John Dwight, Ryan Coopersmith, Charles Muzard, Kelsey O'Callaghan, KK Walker, Chuck Carlson, Eli Block, and other hard-working folks at Google Brand Studio.

GOOGLE ARTS & CULTURE → Ballroom in Focus

As part of the broader Ballroom in Focus campaign, my team and I, together with photographer Texas Isaiah, partnered with Destination Tomorrow, a New York City-based, LGBTQI+ non-profit, to profile the next generation of transgender, Ballroom icons.

In a social series captured on the Pixel 8, we asked these rising artists how they found a safe, creative haven in the Ballroom community and what trans joy means to them.

Made with Annalie Juan, Chris Bradford, Ozodi Onyeabor, Gang Buron-Yi, Peter Johnson, Amaré Symone, and other talented folks at Google Brand Studio.

@GOOGLE → Social Franchises

I helped pitch, prototype, and produce Gen Z-led social franchises designed to spotlight Google products in playful and culturally relevant ways.
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Google Drive Down Memory Lane is a social series where influencers dug into their Google Drive to share untold stories from their past.

My Block is a social series where influencers used Google Maps to give fans a personal tour of where they grew up.

Made with Kyndacee Harris, Rebecca Russell, Brandon Viney, Rebecca Sills, Ashley Monda, Peter Dolezilek, Lizzie Tao, Ryan Chen, Garin Glassy, and other uber-talented folks at Google Brand Studio.